Enquiries / Customers / Repeat

More enquiries become paying customers.

Some of your enquiries never turn into customers. TSG finds where they drop out, then fixes it. Based in Dubai, 20+ years in marketing.

Tobie Allen, founder of The Systems Guy, arms crossed, in front of a lime shape
Free Leak FinderTakes 2 minutes
Diagnosed, then fixed

find it,
fix it.

Worked with

  • Neevv
  • EduMind UAE
  • Stark Travel Services
  • SOGO

The diagnosis

You're working hard. The enquiries still aren't turning into customers.

Some weeks are busy and some are quiet, and you don't know why. You know you should be following up with everyone who got in touch. You know what to do and never have the time.

So enquiries go cold and past customers drift. Every one of them cost you something to get, in advertising, referrals or your own time, and that money is spent whether they buy or not. The business isn't broken. The part that carries people from interested to paying was never built.

A business owner at a desk late in the evening, looking at his phone, laptop and notebook beside him

The outcome

A business that gives you revenue and your time back.

You don’t spend more to get there. The same enquiries convert, and the follow-up runs whether you remember or not. You stop carrying the whole thing in your head.

What changes

No clear journey in. One clear system out.

Now

No clear customer journey

After

One clear conversion system

Enquiries arriveWhatsApp · Email · Website · DM · Phonenothing collects them
Capture
They wait for a replysome go elsewhere first
Reply
Interested, not readynever contacted again
Follow up
Quote sentnever chased
Pipeline
They buy onceyou never ask again
Paying customer

every stage leaks

Repeat

same enquiries, one path

What we fix

Find the leak, then fix it

Interest leaks out in more than one place. I find where, then build what closes it.

How it works

Who this is for

Two situations I fix.

Different starting points, same gap. Interest exists and nothing carries it to a sale.

You already have people

  • An established business with leads already coming in
  • Past customers who bought once and never heard from you again
  • Old customer details sitting in a spreadsheet or a phone, doing nothing
  • Enquiries arriving by WhatsApp, DM, form and phone
  • None of it converting the way it should

You're about to launch

  • A product, programme or platform ready, or close to it
  • Nobody to sell it to yet
  • No proof, because nobody has bought it
  • You're known in your field, and none of it turns into sales
  • No way for anyone to find it, try it or buy it
Tobie Allen, founder of The Systems Guy, seated with hands steepled

Interest +
Clarity =
Customers

About TSG

A consultant hands you the problem. TSG fixes it.

I'm not an automation guy who learned marketing. I'm a marketer who learned to build, and the two halves are the point.

The diagnosis comes from twenty years of watching where buyers actually drop off. The build comes from doing it myself. Most people have one half.

  • 200+ campaigns across music, events and corporate, from a marketing and PR agency I founded
  • Berklee faculty, teaching branding and marketing
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Not sure where it leaks?

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The Leak Finder is free and takes two minutes. Or book a free discovery call.

start here

Testimonials

What others say.

I went in expecting a sales call and came out with a clear picture of where we were at.

Tobie didn't tell me what I wanted to hear, he showed me the gap between people finding us and people signing up, and exactly what to do about it.

Paul WalkerFounder, EduMind UAE

Tobie looked at my site the way a buyer would, not the way we do.

The problem wasn't the product, it was that we were explaining it before anyone understood why they'd want it.

VijayFounder, Neevv

He doesn't just identify problems, he builds the systems that solve them.

Tobie has a rare ability to combine strategy, operations and execution.

Hamdi MhedhbiCOO, Exscape

Proof

Work I've actually done

EduMind sign-up page
Growth Partner

Free sign-up funnel for an education app

I built the free sign-up page, the tracking behind it and a welcome email sequence that moves new members towards the paid card.

Sign-up page, tracking and welcome sequence. Built, live and running.

Funnel and email
Neevv home design drawings site
Advisory

Neevv, home design drawings site

One clear ideal customer, copy that talks to that customer, one clear call to action, and an image the customer can picture the solution in.

Rebuilt around one customer and one clear next step. Before and after, with permission.

Website and conversion
Website reviewed in the Audit
Advisory

Website review after an Audit

I went through the site as a visitor, wrote up where people drop out and what to change first.

Every drop-off point found and written up, handed over in full.

Audit and advisory
Tobie speaking to a room of musicians at a Musician’s Circle event in Dubai
Full Event Funnel

200 tickets across 7 events

One landing page, a six-email follow-up sequence and a comment-to-DM automation that opened real conversations. I ran the full funnel for my own event series in Dubai.

200 tickets sold across 7 events. Source: my ticket records.

Event funnel and automation
Waitlist page for a children’s book
Growth Partner

Waitlist and sales pages for a book launch

A sign-up page tested with organic posts and Meta ads, and a sales page built to take orders when the book goes on sale.

Waitlist page and sales page built and live, ready for the launch.

Landing page build
Rescue company website
Growth Partner

Follow-up and call tracking for a rescue company

I built the post-rescue email sequence and the call-log tagging, so every job and every missed call ends up in the right follow-up. I also built a compliance dashboard for the owner.

The owner reports no further state fines since the dashboard went in.

Follow-up automation

How it works

Four steps. No surprises.

You see the findings before you spend on a build.

  1. Discovery call

    Free, 15 minutes. We talk through where your enquiries go cold and whether an Audit makes sense.

    You leave knowing if it is worth going further.

  2. The Audit

    One live hour, then a written report on every leak and what it costs you, within 3 working days.

    You leave with the findings in writing.

  3. The Jam Session

    I show you the findings in one hour. You see what is worth fixing first.

    You leave knowing where to start.

  4. You decide

    Fix it with me, fix it yourself, or leave it. Nothing is assumed.

    You choose with the findings in front of you.

Ready when you are

Your next fix starts here.

Book a free discovery call and find out where your enquiries go cold.

diagnosed, then fixed

Portrait of Tobie Allen, arms folded over the back of a chair, smiling
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