The diagnosis
You're working hard. The enquiries still aren't turning into customers.
Some weeks are busy and some are quiet, and you don't know why. You know you should be following up with everyone who got in touch. You know what to do and never have the time.
So enquiries go cold and past customers drift. Every one of them cost you something to get, in advertising, referrals or your own time, and that money is spent whether they buy or not. The business isn't broken. The part that carries people from interested to paying was never built.